I just went to the newsagent to buy Anthony a copy of The Smith Journal. This is sort of kind of the male version of Frankie, the magazine superstar that bucked the trend by establishing its very own niche in the current uber-difficult publishing landscape by simply being what none of the others are - itself. Indeed, in its writer's guidelines Frankie says that if you can imagine your piece somewhere else, it's maybe not for Frankie.
I like Frankie, but I'm most certainly at the old hag end of its demographic. In fact, I'm about six years over it. But what it does is inspire me because it's sweet and quirky and itself, and its founders went for it and succeeded. And it inspires me because it's Frankieness is such an individual feel compared to other mags, and so when I flick through the magazine stand at the newsagents every once in a blue moon and never find the magazine that I want to read, seeing Frankie sitting there gets me to thinking that maybe there's other people not finding the magazine they want to read either and that maybe there's a market for a wide diversity of reading instead of the tonnage of same ole dreary women's mags.
The kind of magazine I want to read has a bit of whimsy mixed in with a bit of intellectual stuff. I guess it's sort of kind of geared towards women, or if not, it readily encourages the feminine - as long as it's not boring trite bullshit about beautifying your exterior. I envisage a regular spot devoted to exploring a particular philosophical idea. I envisage a short story each edition, along with some badass creative nonfiction and investigative journalism. I envisage a regular section devoted to big historical events of the past that may or may not have trickled down to affect us in the present. I envisage the occasional whimsical rambling, a la McSweeney's, which are sadly lacking in magazines. I envisage lots of creativity and lots of art.
It's a little broad, granted. But it could possibly work. For the people out there like me who can't find the magazine on the shelves that they want to buy.
I can't see that magazine on the shelves anywhere. Maybe I need to invent it :)
Anyways, this is not getting my essay written. What is it about procrastination that makes everything that is not your essay urgent and delightful to involve yourself in right this minute? :)